A graphic video of a man engaging in a sexual act with a McDonald’s McChicken sandwich has gone viral.The #McChicken hashtag was trending on Sunday evening and into Monday for what many people reportedly thought was for promotional reasons. However, those who clicked on the related links did not find a promotion or coupon. Instead, they were faced with a video containing explicit content, Snopes.com first reported.But people’s responses to the video is what propelled it to a top trending topic on both Facebook and Twitter, Business Insider reports. The McChicken video had thousands of responses on social media, with most people expressing disgust. Celebrities like Seth Rogan and Chrissy Teigen even had something to say about the #McChicken fiasco.According to Business Insider, the viral #McChicken hashtag is another example of how social media platforms’ algorithms that track and promote trending news can have serious effects on a brand—whether that be positive or negative.