Marketing
On February 4, 1997, Disney began its marketing campaign by starting a five-month promotional traveling tour, called Disney's Hercules Mega Mall Tour Sponsored by Chevy Venture, throughout 20 cities starting first in Atlanta, Georgia. Previously used for the marketing campaigns for Pocahontas and The Hunchback of Notre Dame, the tour featured eleven attractions including a multimedia stage show, a miniature carousel themed to Baby Pegasus, a carnival with Hercules-themed game booths, and a ten-minute animation workshop hosted by animator Andreas Deja where visitors would try their hand at drawing Hercules.[48][49][50]

On June 14, the premiere of the film was accompanied with an electric light parade held in Times Square. The parade of electrified floats traveled from 42nd Street to Fifth Avenue and 66th Street with included attendees such as Lauren Hutton, Harvey Keitel, Andy Garcia, Barbara Walters, Michael Bolton, and Marilu Henner, as well as Olympic athletes who later rode on thirty floats in the parade.[51] The media event was not without controversy as former New York mayor Ed Koch objected to surrendering the city over Disney, and critics raising questions about what politicians are willing to give a private firm in return for investment.[52] Also, nearly 100 members of National Association of Broadcast Employees and Technicians used the occasion to strike for a new contract from Disney/ABC,[53] with local union president Tony Capitano who complained that "I think the Mayor gave away the city to Disneyland", and 5,000 businesses and residents who felt unusually eerie upon being asked to dim their lights as the parade passed.[54] Following the parade, a private party was held at the Chelsea Piers complex, where dinner guests was served to a performance of Susan Egan singing songs from the movie along the Hudson River, and ten minutes of fireworks display.[51]

Additionally, the film was accompanied with a marketing campaign with promotional tie-ins with 85 licensees including McDonald's, Mattel, Nestlé, Hallmark[55][56][57] and various merchandise.[58] Hercules was also received the first Disney on Ice adaptation before the film was theatrically released.[59]

Imagine people being this unabashedly into this project, isn't there something awesome about the old ways we would market movies?

Now it's "stick Elsa on an umbrella, put Maui in a happy meal, and call it a day."