Quote from: Jocephalopod on October 15, 2015, 08:17:59 PMQuote from: Epsira on October 15, 2015, 08:05:37 PMQuote from: Jocephalopod on October 15, 2015, 07:48:21 PMIn one of my classes I'm learning about 90s Japan trendy dramas and this is one of the subjects broached. The author Lukács argues that consumer investment in media culture valuates abstract commodities. In the context of the book she discusses image commodification as exemplified by Japanese tarento [popular, transmedial idols], who are used to sell lifestyles. Lifestyles are displayed through advertised goods and fashion trends, appealing to the viewer as a way to identify with lifestyles and through consumerism express their identity.one could argue that the nature of advertisement is built upon the memetic expression of identity itself, which in theory would aspire the socially successful.In a consumerist context I can see this, and the latter part of your sentence is something she evokes in the book. The ability to decode "transmedial" (seeing characters appearing across commercials, shows, game-shows, etc.) messages (though I'd argue this isn't necessarily exclusive to "transmedial" tv experiences) lends to another type of social capital in media culture (or even in pop culture, I'd argue) which stratifies people because of their greater resources of media knowledge. It's that person you know who watches a lot of shows and makes recommendations, they have more influence over your watching decisions than someone who's new to the type of tv genre and doesn't understand the media conventions (style, themes, characters, etc.).
Quote from: Epsira on October 15, 2015, 08:05:37 PMQuote from: Jocephalopod on October 15, 2015, 07:48:21 PMIn one of my classes I'm learning about 90s Japan trendy dramas and this is one of the subjects broached. The author Lukács argues that consumer investment in media culture valuates abstract commodities. In the context of the book she discusses image commodification as exemplified by Japanese tarento [popular, transmedial idols], who are used to sell lifestyles. Lifestyles are displayed through advertised goods and fashion trends, appealing to the viewer as a way to identify with lifestyles and through consumerism express their identity.one could argue that the nature of advertisement is built upon the memetic expression of identity itself, which in theory would aspire the socially successful.
Quote from: Jocephalopod on October 15, 2015, 07:48:21 PMIn one of my classes I'm learning about 90s Japan trendy dramas and this is one of the subjects broached. The author Lukács argues that consumer investment in media culture valuates abstract commodities. In the context of the book she discusses image commodification as exemplified by Japanese tarento [popular, transmedial idols], who are used to sell lifestyles. Lifestyles are displayed through advertised goods and fashion trends, appealing to the viewer as a way to identify with lifestyles and through consumerism express their identity.
hey, thenks.
Quote from: Jocephalopod on October 17, 2015, 03:22:57 PMhey, thenks.No problem, I wanted to answer it earlier but I was just stumped (partially because I had to look up memetic).
Quote from: Epsira on October 17, 2015, 04:42:23 PMQuote from: Jocephalopod on October 17, 2015, 03:22:57 PMhey, thenks.No problem, I wanted to answer it earlier but I was just stumped (partially because I had to look up memetic).I thought people here were familiar with the concept of memes.
Quote from: Jocephalopod on October 17, 2015, 05:00:52 PMQuote from: Epsira on October 17, 2015, 04:42:23 PMQuote from: Jocephalopod on October 17, 2015, 03:22:57 PMhey, thenks.No problem, I wanted to answer it earlier but I was just stumped (partially because I had to look up memetic).I thought people here were familiar with the concept of memes.I'm not very meme savvy, fortunately. But the term memetic is pretty legit as far as cultural phenomenon goes.
I still don't know how to end an internet conversation - do I say goodbye or do I just stop posting at mutual agreement or what?
Are You Guilty of This?
