Furry July, bro.
Why is this a thing?
For he so loathed the one with fur that he had tried to call for a genocide.
Those that sported the pelt were to be put to the sword
But those those who are about to die gathered in numbers never seen before
"This is our month" they proclaimed as they rose through the gates towards His lands
The Lord Iggy saw this and curtailed the actions of his vassal, for He wants only peace
And the pelted ones happily returned to the daily chores of life, and the Lord smiled
-Gospel of Chickenlittle
It's old Coup Group history, bro.