Why, exactly? It's basically just a board game but with more of a narrative aspect. Is it the enthusiasm I expressed regarding it's release? I could see how that could come across as almost advertisement-like, but that wasn't my intention.
this is one of those things where if you use your imagination it's quite cool and rich, but if you don't, then it's just embarrassing
edit: I deleted "cringe" and changed it to embarrassing not to hurt your feelings, but challengerX called it out so FUCK NIGGA WHAT
Oh yeah, if you don't put any time or thought into your dudes, or try and get invested in the events of the game or use your imagination it's totally lame. If you do use your imagination though, it can be a lot of fun.
40k isn't exactly a well balanced game anyway, so I really don't understand people who play competitively or play as a faction because their rules are better than others.