nintendo ownership by 2040

What a waste of $3.6 billion

for real, a studio with a history of ingration and rebellion, most recently having gone so far as to have become a completely self published enterprise, and sony thinks this will be a profitable endeavor?

perhaps, if Bungie's upcoming IP in development is a PS5 exclusive there will be significant payoff, and I will almost certainly be playing it on my ps5 since there have been no titles I've been interested in since Demon's Souls, but an IP worth 3.6 billion?

and given Bungie's track record of not buying themselves out but making deals for their freedom?

for some reason I doubt they will be able to emulate Halo's success for Sony, in spite of how natural the partnership seems given the Destiny exclusives they've offered playstation

I can only imagine Sony has determined that the best course of action is to acquire as much independent talent as possible, starting with bungie as they are the largest independent studio today

if they attempt to acquire CDPR next, or soon, my theory will be confirmed, and it will become clear that the 9th gen console war will be determined by ownership, and Sony will be hedging its bets with studios that desire creative freedom for exclusives, while microsoft will deign acquiring publishers such as bethesda and activision-blizzard most profitable

Microsoft owns Crash Bandicoot and Spyro, games created by Sony

Sony owns Bungie, creators of Halo, also Xbox and Microsoft's biggest and most influential franchise

Imagine buying a studio whose only good games came out a decade ago and you don't even get the rights to reboot them because the studio doesn't own them anymore.

Microsoft owns Crash Bandicoot and Spyro, games created by Sony

Sony owns Bungie, creators of Halo, also Xbox and Microsoft's biggest and most influential franchise

They own the name of the company that did, but I doubt hardly anyone who actually made anything as far back as reach is in huge presence over there.
If it were the same people Destiny 2 would not be handled the way it is.

Bungie gets resources and manpower, Sony gets a cut of the profits of one of the biggest live service games in addition to establishing a presence in that part of the industry after relying purely on single player experiences for so many years.

We get to watch the corpse of our childhood studio continue to defile itself and the gaming industry