Who'd a thunk it?!

Big British supermarkets have made billions of pounds in price cuts to compete with discount stores like Aldi and Lidl. It's the first annual drop in consumer spending on food.

Link is paywalled, can you copypastrami the details?

Nah, whenever you try and copy and paste an FT article they throw a copyright warning at you.

I'll try and pick out some statistics for you, though.

Changed my mind, can't be bothered. We're spending less on food than we were a year ago, thanks to price cuts. That's pretty much it.

No shit competition works. Was anyone under the impression otherwise?