The blueprint for how Cambridge Analytica claimed to have won the White House for Donald Trump by using Google, Snapchat, Twitter, Facebook and YouTube is revealed for the first time in an internal company document obtained by the Guardian.The 27-page presentation was produced by the Cambridge Analytica officials who worked most closely on Trump’s 2016 presidential campaign.A former employee explained to the Guardian how it details the techniques used by the Trump campaign to micro-target US voters with carefully tailored messages about the Republican nominee across digital channels.Intensive survey research, data modelling and performance-optimising algorithms were used to target 10,000 different ads to different audiences in the months leading up to the election. The ads were viewed billions of times, according to the presentation.Mark Zuckerberg apologises for Facebook's 'mistakes' over Cambridge Analytica Read moreThe document was presented to Cambridge Analytica employees in London, New York and Washington DC weeks after Trump’s victory, providing an insight into how the controversial firm helped pull off one of the most dramatic political upsets in modern history.“This is the debrief of the data-driven digital campaign that was employed for Mr Trump,” said Brittany Kaiser, 30, who was Cambridge Analytica’s business development director until two weeks ago, when she left over a contractual dispute.She is the second former employee to come forward in less than a week, talking exclusively to the Guardian about the inner workings of the firm, including the work she said it conducted on the UK’s EU membership referendum.She said she had access to a copy of the same document now obtained by the Guardian, and had used it to showcase the campaign’s secret methods to potential clients of Cambridge Analytica.Despite the advances made in data-led political campaigning, these were techniques that, according to the presentation, Trump did not have access to when Cambridge Analytica joined his campaign in early June 2016.The Republican nominee, who had just secured sufficient delegates to become the party’s candidate, still had “no speakable data infrastructure” and “no unifying data, digital and tech strategy”, the document states.
looks like clinton got the Z U C C
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