Nintendo has seen competitors come, and go. It has developed a rather, conservative, but sometimes semi-innovative approach to its industry. Simply, it builds around concepts that people will always love, and establishes a solid grounding in a few names or franchises that prove to be worth the ground. Afterwards, it runs really heavy drills on potential titles to give them some grounding.

Unlike many games, Nintendo games are the most accessible ones out of any. Most of their games can be played by anyone. Afterwards, they make some titles to cater to specific groups. For example, having some Resident Evil titles, or Bayonetta 2.

Their conservative approach is a double edged sword. If done wrongly, Nintendo gets hurt then when done correctly, Nintendo gains some foundation. They also are quite aware of the markets and what cues to play to sway people into getting their titles and consoles. (Unlike the rest of the industry, that often forgets those cues and targets a specific market solely on the basis that it might have enough numbers to give a revenue. Not that Nintendo doesn't do this also, but it's more common outside of Nintendo)

nintendo will be our lord and savior