Caving to the pressures of the Internet, Intel has pulled its ads from the Gamasutra website amidst an ongoing controversy known as Gamergate.

The chip maker confirmed to PCMag that it pulled the ads, and told the New York Times that it takes "feedback from customers very seriously, especially as it relates to relevant content and ad placements."

At issue is an August op-ed written for Gamasutra by Leigh Alexander, who criticized the current state of gaming. It's "kind of embarrassing," she wrote, adding that "it's not even culture. It's buying things, spackling over memes and in-jokes repeatedly, and it's getting mad on the Internet."