I thought it looked pretty generic when it first came out, but I decided to buy it for $5 on Steam a month or two ago, and oh god, it's so much fun.  I normally hate holdout games/gametypes (Firefight, horde, etc...) because they get boring after an hour, but this game tackles it incredibly interestingly.

Also, you can get a ton of free stuff, including the first Payday (on Oct 18), if you join Overkill's Payday Steam group:  http://www.overkillsoftware.com/crimefest/

Yeah, I got it for PC during the Summer Sale. Great game, just wish I had some friends to play it with.

We're friends on Steam, right?  I'd definitely play with you sometime.

I had it on the 360, but sold it, never had someone to play it with.